On December 17, an educational forum on franchising will be held on the basis of the My Business Center with the support of the First International Digital University (PMCU). There are 2 streams of training in the areas of "Franchisor" and "Franchisee".
Franchising is a business tool that provides rapid development for entrepreneurs. The franchisor is an experienced and successful company. Franchisee is a startup in the same field. Two companies choose partnership instead of competition. The first one transfers the right to use its brand, shares its experience and all the tools for doing business. The second one pays for it.
This is a great opportunity for the franchisor to expand and reach the federal/international level. For franchisees, it is a powerful start at the very beginning of the entrepreneurial path. The PMCU always supports entrepreneurs in their endeavors, development and scaling. The forum will be attended by a team of leading experts-practitioners of the PMCU in the field of franchising, marketing, personnel search and adaptation, monetization of business projects Ninel Morozova, Sergey Gromov, Dina Gubaidulina, Alyona Krishevich.
In the forum program:
- strategic marketing and franchise packaging;
- effective franchisee training technology;
- marketing strategy;
- business scaling technology;
- personal capital as a tool for achieving personal and business goals;
- a practical lesson in the format of an external board of directors;
- networking and gift giving.
The event was organized by the Murmansk Region Entrepreneurship Support Center in cooperation with the Ministry of Arctic Development and Economy of the Murmansk Region. The Forum is being implemented within the framework of the national project "Small and medium-sized entrepreneurship and support for individual entrepreneurial initiative".
Full program and registration for the forum. The event will take place on December 17 at 10.00 at the address: Murmansk, Podstanitsky str., 1.
/ Ministry of Arctic Development and Economy of the Murmansk Region /