The second season of the competition of new domestic brands "Know ours" has started. Its goal is to support the development of promising brands created and promoted by domestic businesses in all regions of the country.
Applications for participation in the competition are accepted on the idea crowd platform.roscongress.the Russian Federation until January 15, 2024 inclusive in five nominations:
– food;
– consumer goods;
– creative;
– information technology;
– high technology.
"We expect to see new brands in the Murmansk region. The terms of participation have not changed since the first season – the project is aimed at supporting small and medium-sized enterprises; entrepreneurs who successfully operate in their region, with production localization of at least 30%, as well as companies that demonstrate sales growth, but need some help aimed at the opportunity to "highlight" their brand in order to exit to a new level and increase its popularity," said Svetlana Panfilova, Minister of Arctic Development and Economy of the Murmansk Region.
It is not necessary to have a trademark or trademark to participate in the competition, since the concept of "brand" is broader than trademarks registered in accordance with the established procedure. The presence of such is not a prerequisite for participation in the competition.
The founders of the winning brands will receive promotion of their products on marketplaces and retail chains, on television and in new media. It also provides support and promotion from the competition's partners, including Channel One, Wildberries, X5 retail Group, OZON, Detsky Mir, VK Cloud, Soyuzmultfilm and others.
It should be noted that the competition of the best domestic brands is held in Russia for the second time. In the first season, 28 applications were received from enterprises of the Murmansk region. Based on an expert assessment from our region, 6 entrepreneurs representing local brands were recognized as finalists of the Competition.
More detailed information and Regulations on the Competition are available on the official website.
/ Ministry of Arctic Development and Economy of the Murmansk Region /