The second open enrollment in the Platform for Growth program has started. A joint project to support entrepreneurs from RWB (united Wildberries & Russ company) and the Agency for Strategic Initiatives for Russian Brands allows developing key competencies in business management and using Wildberries promotion tools.
Until April 26, entrepreneurs from 42 regions of Russia, including the Murmansk region, can apply for participation in the selection using a special service on SME.RF.
Those who have been selected will become participants in the acceleration program: they will gain business skills and work with promotion tools in the digital environment, master the mechanisms for increasing awareness of the company and its products, expand sales opportunities and sales geography. Each participant will receive comprehensive expert support at all stages.
Based on the results of the first stream of 1,000 applications, 150 authentic brands from different regions and categories were selected for the program.
For reference:
The Murmansk Region has joined the Platform for Growth program within the framework of the International Arctic Forum. The growth in the turnover of entrepreneurs' products increased by 56% during the first stage of the program. The localization of goods increased by 24%, and the product matrix by 19%.
To participate in the Platform for Growth program from RWB, entrepreneurs must meet a number of requirements: - be a small and medium-sized business entity (registered MSME); - have a trademark or register it, work under your own trademark; - sell your products on Wildberries and be ready to scale; - more than 50% of the production process is carried out on the territory of the Russian Federation; – goods must have a shelf life of at least 3 months.
/ Ministry of Tourism and Entrepreneurship of the Murmansk Region /